Myths About Entrepreneurs or How To Create A Marketing Plan?
Many people have a lot of myths about How To Create A Marketing Plan in Sandton what being an entrepreneur is and how it will shape/affect their life that are simply not true. These are the seven biggest myths that I continuously hear.
1. Being an Entrepreneur is too risky for me.
Starting your own business in these days is not too much more risky than trying for any other corporate job. At a corporate job you can be laid off at any time, have benefits cut with no reason, and work long overtime without being compensated for that. If you are student as well, the risk can’t be that bad. It’s not like you have a mortgage or family to support if it fails.
2. I am too young to start my own company
Being young is not a negative, in fact in most cases it’s a positive! When your young you have the passion energy and enthusiasm that is needed to work 14 hour days day in and day out for a company you believe in. Most older people with more experience just don’t want to do that any more.
3. I have no experience
Again, this can work towards your advantage. Your lack of experience means that you are looking at everything with a fresh set of eyes. You wont get stuck in the “we have always done it that way” kind of thinking that can stop other entrepreneurs. Running your own company will also build much more valuable experiences than a job flipping burgers will at your age.
4. It is not the right time for me to launch a business.
As a student you have a schedule that is completely flexible and large blocks of time between classes and on breaks to start a business. Campuses have tons of resources you can harness as well, How To Create A Marketing Plan in Sandton so there really has never been a better time than now.
5. If I am running a business my grades will fall.
Running a business takes organization and discipline. If you are organized and disciplined in one area of your life it will probably pass over to the other areas of your life as well. Many student entrepreneurs I know actually report their grades increasing once they started a business.
6. Student businesses are just small rinky-dink operations
Some student business that started as just rinky-dink operations were Dell, Google, and Microsoft. You have probably heard of those companies right? That is because they were great ideas and hard work created products that had potential to expand from their small beginnings. Your business can too!
7. I don’t have any money! I can’t start a company
Everyone seems to think only millionaires start companies. This is simply not true. Most companies are started with the founders savings and no investment capital. Start with what you can and work hard. Things will come together if you want them to come together. You will be amazed at what you can do!
Interesting Facts About How To Create A Marketing Plan in Most Popular:
About How To Create A Marketing Plan in Most Popular:
Most people think Santa Claus only works one night a year. Nothing could be further from the truth. Sure, product distribution takes place on one magical night, but Santa's operation runs year round and is one of the largest manufacturing and distribution operations in the world.
You've probably never considered the fact that Santa is the CEO of a large organization that not only distributes a vast assortment of products throughout the world, but does so in a single night with just a sleigh and eight tiny reindeer. Sam Walton would have killed to have Santa's logistics manual.
Do I believe in Santa? You bet your red longjohns I do. I especially believe in Santa's entrepreneurial spirit. Just consider all he does from an entrepreneurial point of view and I think you will start to believe, too.
Santa Is His Own Company Spokesperson
Santa is a brilliant marketer and knows that his image is the best marketing tool he has. No other face is as recognizable and no other entrepreneur has inspired so many songs. You'll never hear "An Ode To Jack Welch" on the radio ten times a day.
Santa's Customers Love Him
Just say his name around a group of kids and watch their little faces light up like Rudolph's nose. You will never see Bill Gates get that kind of reaction. Heck, he can't even make his own kids smile.
Santa Sets The Bar For All Entrepreneurs
When you list the traits of the perfect entrepreneur, Santa gets the highest marks. He has passion for his work. He loves his customers and will go to great lengths to make sure they are happy. He has the ability to spot consumer trends and bring products to market quickly. He can lead a large organization with a wink of his eye. He inspires those around him. He is tireless. He is dedicated. He is loyal. He is persistent. And above all, he is jolly. Name another jolly entrepreneur (other than Dave Thomas of Wendy's fame). I bet you can't.
Santa Is A Great Leader
Can you imagine trying to manage a few hundred giddy elves who are shut in year round and spend their off hours drinking spiked hot chocolate and doing who knows what with fairy dust? It would be enough to drive even the best of entrepreneurs to hide out at the North Pole. Somehow Santa manages the task without pulling his whiskers out. I expect he has a management system that promotes from within. The hard working elves get into management. The slackers are stuck cleaning up after the reindeer.
Santa Perfected "Just In Time" Manufacturing
Santa heads up one of the largest, most diverse manufacturing operations in the world. His product lines range from rag dolls to toy trains to rocking horses to baseball gloves for the little kids, to iPods and cellphones and diamond rings for us big kids. Santa's factory runs year round, twenty four hours a day, seven days a week and never, ever suffers from cost overrun or production shut downs. Santa perfected the "just in time" method of production that is used by many of the world's largest manufacturers today.
Santa Pioneered Global Product Distribution
Santa is the king of single channel distribution. How else could he deliver millions of presents to good little girls and boys all around the world on a single night? Santa's distribution process is a closely-guarded secret (elves and reindeer are required to sign iron-clad nondisclosure agreements), but I expect it involves a highly detailed logistics plan and the best CRM software on the planet. You never hear about Santa calling up a kid and telling them a present is backordered until July.
Santa's Delivery & Tracking Systems Are Second To None
If you think FedEx is number one at tracking packages think again. Santa's track record is spotless. He has never, ever missed a single delivery or left a box sitting on the porch in the rain. Every package is delivered in perfect shape, right under the tree.
Santa Wrote The Book On Customer Satisfaction
Santa proudly boasts a 100% perfect customer satisfaction rating. You never hear about class action lawsuits and Better Business Bureau complaints against St. NIck. Santa makes sure that his customers are happy and if they aren't, he'll come back next year to make things right. If JD Power could find him, I'm sure they would give Santa their Christmas Customer Satisfaction Award.
Santa Claus Is Watching You
Not everyone believes that Santa is the perfect entrepreneur. There are those kids who complain that Santa never brings what they ask for, but we grown ups know that Santa brings the gift that is deserved, not necessarily the gift that is asked for.
Here's a little Christmas tip from your Uncle Tim, boys and girls, ladies and gents: If you get a lump of coal in your stocking this year it's because you were bad and that's what you deserved.
It was not because Santa dropped the ball.
Merry Christmas everybody!
How To Create A Marketing Plan in Most Popular
Entrepreneurs make up only about 15% of the working population in the US. Far fewer actually succeed than those who attempt to become self employed business people and venture out on their own. So what makes people decide to take the entrepreneurial path, when so few actually make it a reality?
Is the American dream a possibility for anyone, or, does it take more than most to become a successful entrepreneur?
The success of an entrepreneur does depend on their mindset. A large percentage of business owners will quit in their first five years in business. What is needed is the fortitude and belief that goes with attaining success.
Entrepreneurs are risk takers and dreamers. The difference between the dreamer and the entrepreneur though, is that the entrepreneur takes actions based on their dreams. They persist through the hardships and never give up! Many entrepreneurs start with an idea. Their success is determined by their belief that they can create something greater than simple monetary success. Often, it is about creating something which will benefit the world.
James Dyson, for example, came up with the idea of the bagless vacuum cleaner. Despite multiple set backs, over 5000 prototypes and not being able to get any manufacturers or distributors to accept his idea, he persevered. It was over a decade after his initial idea when his concept came to fruition. Even then, it was after a lot of difficulties and hardship due to the vacuum replacement bag industry, which was worth £100 million in the UK.
In Simon Sinek's book 'Start With Why', he suggests that the biggest companies in the world are so because of their "why?" - their reasons for building a business in the first place. In all cases, it wasn't just to make money, or make technology better, or some whimsical ideology.
The Wright Brothers, for example, became known as the pioneers of the first manned flight. But their competition was much better funded and well connected - Samuel Pierpont Langley had worked at Harvard, had a number of powerful connections, including Andrew Carnegie and Alexander Graham Bell. The War Department funded his project with a $50k grant, a seemingly massive advantage to the unconnected Wright Brothers who had no money or influence. However, their passion and devotion to change the world with this new technology drove them to attain the first flight in history in 1903.
Desire for material things and monetary wealth can only carry someone so far. Unless you have a goal or passion which is bigger than that, you may lose the momentum and fail to maintain your enthusiasm for any length of time.
The entrepreneurial mindset is one which taps into your purpose. Without a purpose driven goal or aim, it can't take long before disillusionment kicks in. With a mindset which takes into account a larger purpose, entrepreneurs can build huge businesses because they 'saw' a vision of what they wanted to create. If the purpose is greater than the obstacles which lie in the path of attaining it, no amount of setbacks will stop you from achieving your goal.
On the other hand, if you set out to do something and something gets in the way and stops you, your initial reason, (your "why?"), may not have been strong enough to endure all the battles along the way.
Entrepreneurial mind frame (or mindset) therefore, must be aligned with both your vision, your values and your purpose. If your values are not in alignment with your purpose and vision, you'll come up against road blocks which will stop you from achieving your goal.
Entrepreneurial Failure - Get Used To It
Successful Entrepreneurs Are...
They see beyond obstacles. They focus on possibilities rather than
dwelling on limitations.
We hear many stories of men and women who have created great
enterprises from ideas others had rejected or said will never work. We are
inspired the most by stories of those who succeeded against all odds. As
an entrepreneur, you have the need to create, to start something that never
was or to improve upon an exciting product or concept. To bring forth
something new does not come without challenges.
Choose not to dwell on what you dont have (lack of money, time, support
or other resources). Make a choice to focus on what needs to be done to
manifest your idea and then make it happen! No more excuses! Stop
blaming others, your circumstances or yourself for why things dont turn
out as you thought they would. When we choose to focus on abundance
rather than lack, we harness the power to create and attract what we need
to achieve success. Those with sight see what is, but those with vision see
what can be. What are the possibilities in your life, what are the
possibilities for your business?
They plan well, and execute effectively.
Sun Tzu, in his book, The Art of War he wrote, the art of war is a
matter of life and death, a road to either safety or to ruin. The art of war is
governed by five critical factors. These are the way, the weather, the
terrain, the leadership and the discipline." Without a solid business
strategy, you become, by default, reactive rather than proactive. Reactive
businesses cannot grow into sustainable and competitive enterprises
because there is no roadmap to do so. Sun Tzu's five critical factors apply to contemporary business strategy as much as they do to historical military operations. To drive your business
using the art of strategy, it is essential to establish or clarify the overall
vision and goals of the organization (the way); understand the operating
environment facing the business (the terrain); develop objectives and
specific strategies for the organization to address (the weather); ensure
strong management to guide and motivate staff and to implement the
strategies in a timely manner (the leadership); and develop a robust
organizational structure, effective supply chain management and ensure
that performance is monitored against the stated objectives (the
Entrepreneurs often have great ideas, but in a zest to make it a reality, fail
to plan properly. This failure to plan can sink even the best of ideas.
Address the 5 critical factors as soon as possible by creating your strategic
plan if you havent already done so. If you have already created your
strategic plan, it doesnt hurt to give it the once over to ensure all the
critical factors have been addressed.
3. Problem - Solvers
They see a problem as an opportunity for growth and strategically seek
Are you solutions-oriented? How do you react when faced with a business
problem? Problems are just opportunities for growth and development in
disguise. Problems test you; they challenge you to change the way that
you think. There are thousands, if not millions of great inventions born
from perceived problems or accidents.
George de Mestral, a Swiss engineer, returned from a walk one day in
1948 and found some cockleburs clinging to his cloth jacket. When de
Mestral loosened them, he examined one under his microscope. The
cocklebur is a maze of thin strands with burrs (or hooks) on the ends that
cling to fabrics or animal fur. By the accident of the cockleburs sticking to
his jacket, George de Mestral recognized the potential for a practical new
fastener. It took eight years to experiment, develop, and perfect the
invention, which consists of two strips of nylon fabric. VELCRO, the
name de Mestral gave his product, is the brand most people in the United
States know. It is strong, easily separated, lightweight, durable, and
washable, comes in a variety of colors, and wont jam.2
Learn from George. Begin to look forward to your next problem; if you
look carefully enough, it may be a great blessing in disguise. What
creative and/or strategic solutions can you come up with and implement?
4. Risk -Takers
They are not afraid to challenge the status quo nor, are they afraid to take
the road less traveled.
The great people of this world are not the ones who did what had always
been done, they are the ones who stood up and said, how I can do this
differently? Great people are bold, they dare to dream, and they are
courageous in their endeavors. Little people are timid; they are scared to
dream and to avoid disappointment they refrain from great endeavors. It is
better to try and risk not reaching the desired end, than never to try and
never know what could have been. The level of success you may desire to
achieve may not have been paved by any before you. You may not be only
taking the road less traveled, but a road never traveled.
In order to succeed, sometimes you have to break the cycle of what
everyone says is fact and believe in what you know to be true. Christopher
Columbus knew the truth that the world was round even when the facts of
his age said it was flat. What would have happened if Columbus accepted
the norm and didnt challenge the status quo? This is not to say do not
heed good advice, as a matter of fact it is wise to seek good counsel. But
there are times when we have to make choices, small ones and big ones
alike that are contrary to popular opinion. These are the times when you
must separate the facts from the truth. The fact may be that you have a
great business idea, but no money to get it off the ground; however, the
truth is that you live surrounded by an abundance of all you need to get
your business off the ground but you have to learn how to tap into it. This
is where you must be creative, do something that you have never done
before; boldly seek partnerships, mentors and coaches to help you. Are
you afraid to take bold risks? Will you be content with playing it safe and
spending the rest of your life wondering what could have been?
They realize serving precedes leading.
A servant leader does not just focus on the bottom line but focuses on how
she can be of service to others. A servant leadership model is an inverted
pyramid in which the president of an organization is at the lowest point of
the triangle and the customer is at the broadest edge as opposed to your
traditional leader on top of the organization model.
Robert Greenleaf is credited with the term servant leader. In his book,
Servant Leadership, Greenleaf noticed that the most successful
managers led in a very different way - they led through service rather than
through positional authority.
Resolve today that your leadership, as an entrepreneur, is not purely self-
satisifying and profit motivating. Leadership is not about control and
manipulation, as it is only in service that one becomes great. Resolve to
be of service to your employees, shareholders, clients, suppliers and all
those you come in contact with.
If you are interested in learning more about servant leadership many
universities even community programs offer courses on the subject.
It is a worthwhile investment.
They don't quit. Instead, they fail forward to success.
Your first business venture may not work out as planned. Maybe neither
will your second venture or third. It is important to know that because
things dont always turn out as planned, it does not mean you are a failure.
Your business may have failed, but you have not! Smart entrepreneurs
learn from what didnt work instead of throwing in the towel all together.
Robert Kiyosaki actually said in one of his books that, unlike employees
entrepreneurs get paid to fail. What a strange statement, but it is true!
Entrepreneurs learn something valuable every time things go awry. As
humans we are programmed to learn by our mistakes more than our
successes. Did you know how to ride a bike the first time you got on one?
Could you use chopsticks as effortlessly as you can now? No! You learned
from your mistakes and eventually, you got it right.
By giving up, you throw away the opportunity to ever succeed. Every
time you stumble or fall in your entrepreneurial undertakings, rejoice, as
you are one step closer to success! You may have to change what you are
doing slightly or dramatically but whatever you do, don't quit!
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