Many people have a lot of myths about what being an entrepreneur is and how it will shape/affect their life that are simply not true. Marketing Plan In Entrepreneurship in Top and these are the seven biggest myths that I continuously hear.
1. Being an Entrepreneur is too risky for me.
Starting your own business in these days is not too much more risky than trying for any other corporate job. At a corporate job you can be laid off at any time, Successful Business Entrepreneurs have benefits cut with no reason, and work long overtime without being compensated for that. If you are student as well, the risk can’t be that bad. It’s not like you have a mortgage or family to support if it fails.
2. I am too young to start my own company
Being young is not a negative, in fact in most cases it’s a positive! When your young you have the passion energy and enthusiasm that is needed to work 14 hour days day in and day out for a company you believe in. Most older people with more experience just don’t want to do that any more.
3. I have no experience
Again, Marketing Plan In Entrepreneurship this can work towards your advantage. Your lack of experience means that you are looking at everything with a fresh set of eyes. You wont get stuck in the “we have always done it that way” kind of thinking that can stop other entrepreneurs. Running your own company will also build much more valuable experiences than a job flipping burgers will at your age.
4. It is not the right time for me to launch a business.
As a student you have a schedule that is completely flexible and large blocks of time between classes and on breaks to start a business. Campuses have tons of resources you can harness as well, What Are Marketing Strategies so there really has never been a better time than now.
5. If I am running a business my grades will fall.
Running a business takes organization and discipline. If you are organized and disciplined in one area of your life it will probably pass over to the other areas of your life as well. Many student entrepreneurs I know actually report their grades increasing once they started a business.
6. Student businesses are just small rinky-dink operations
Some student business that started as just rinky-dink operations were Dell, Google, and Microsoft. You have probably heard of those companies right? That is because they were great ideas and hard work created products that had potential to expand from their small beginnings. Your business can too!
7. I don’t have any money! I can’t start a company
Everyone seems to think only millionaires start companies. This is simply not true. Most companies are started with the founders savings and no investment capital. Start with what you can and work hard. Things will come together if you want them to come together. You will be amazed at what you can do!
Marketing Plan In Entrepreneurship in Top?
Most people think Santa Claus only works one night a year. Nothing could be further from the truth. Sure, product distribution takes place on one magical night, but Santa's operation runs year round and is one of the largest manufacturing and distribution operations in the world.
You've probably never considered the fact that Santa is the CEO of a large organization that not only distributes a vast assortment of products throughout the world, but does so in a single night with just a sleigh and eight tiny reindeer. Sam Walton would have killed to have Santa's logistics manual.
Do I believe in Santa? You bet your red longjohns I do. I especially believe in Santa's entrepreneurial spirit. Just consider all he does from an entrepreneurial point of view and I think you will start to believe, too.
Santa Is His Own Company Spokesperson
Santa is a brilliant marketer and knows that his image is the best marketing tool he has. No other face is as recognizable and no other entrepreneur has inspired so many songs. You'll never hear "An Ode To Jack Welch" on the radio ten times a day.
Santa's Customers Love Him
Just say his name around a group of kids and watch their little faces light up like Rudolph's nose. You will never see Bill Gates get that kind of reaction. Heck, he can't even make his own kids smile.
Santa Sets The Bar For All Entrepreneurs
When you list the traits of the perfect entrepreneur, Santa gets the highest marks. He has passion for his work. He loves his customers and will go to great lengths to make sure they are happy. He has the ability to spot consumer trends and bring products to market quickly. He can lead a large organization with a wink of his eye. He inspires those around him. He is tireless. He is dedicated. He is loyal. He is persistent. And above all, he is jolly. Name another jolly entrepreneur (other than Dave Thomas of Wendy's fame). I bet you can't.
Santa Is A Great Leader
Can you imagine trying to manage a few hundred giddy elves who are shut in year round and spend their off hours drinking spiked hot chocolate and doing who knows what with fairy dust? It would be enough to drive even the best of entrepreneurs to hide out at the North Pole. Somehow Santa manages the task without pulling his whiskers out. I expect he has a management system that promotes from within. The hard working elves get into management. The slackers are stuck cleaning up after the reindeer.
Santa Perfected "Just In Time" Manufacturing
Santa heads up one of the largest, most diverse manufacturing operations in the world. His product lines range from rag dolls to toy trains to rocking horses to baseball gloves for the little kids, to iPods and cellphones and diamond rings for us big kids. Santa's factory runs year round, twenty four hours a day, seven days a week and never, ever suffers from cost overrun or production shut downs. Santa perfected the "just in time" method of production that is used by many of the world's largest manufacturers today.
Santa Pioneered Global Product Distribution
Santa is the king of single channel distribution. How else could he deliver millions of presents to good little girls and boys all around the world on a single night? Santa's distribution process is a closely-guarded secret (elves and reindeer are required to sign iron-clad nondisclosure agreements), but I expect it involves a highly detailed logistics plan and the best CRM software on the planet. You never hear about Santa calling up a kid and telling them a present is backordered until July.
Santa's Delivery & Tracking Systems Are Second To None
If you think FedEx is number one at tracking packages think again. Santa's track record is spotless. He has never, ever missed a single delivery or left a box sitting on the porch in the rain. Every package is delivered in perfect shape, right under the tree.
Santa Wrote The Book On Customer Satisfaction
Santa proudly boasts a 100% perfect customer satisfaction rating. You never hear about class action lawsuits and Better Business Bureau complaints against St. NIck. Santa makes sure that his customers are happy and if they aren't, he'll come back next year to make things right. If JD Power could find him, I'm sure they would give Santa their Christmas Customer Satisfaction Award.
Santa Claus Is Watching You
Not everyone believes that Santa is the perfect entrepreneur. There are those kids who complain that Santa never brings what they ask for, but we grown ups know that Santa brings the gift that is deserved, not necessarily the gift that is asked for.
Here's a little Christmas tip from your Uncle Tim, boys and girls, ladies and gents: If you get a lump of coal in your stocking this year it's because you were bad and that's what you deserved.
It was not because Santa dropped the ball.
Merry Christmas everybody!
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A new idea is merely the combination of two or more old ideas. The creation of a new idea is the critical first step in establishing any business.
People who dream of setting up their own business but dont succeed, generally fall into one of three categories:
too few ideas
too many ideas or
waiting for the perfect idea.
Any of these three states of mind may hinder the budding entrepreneur.
Would be entrepreneurs with too few ideas.
These individuals typically say if only I had an idea for a business.
Just remember that if you say you dont have an idea it really means you have no-idea! If this applies to you, you need to get cracking on that first idea fast! As soon as you are able to dream something up, youll have the essential ingredient that all successful businesses are built upon.
Would be entrepreneurs with too many ideas.
Can you ever have too many ideas I hear you say? Well if your creative process leaves you feeling overwhelmed for choice then its definitely a possibility! Many highly creative people experience inertia in business purely because they have so many ideas. They dont know where to start or which idea to implement first!
If you fall into this category, just pick one of your ideas (it doesnt need to be your best one!) and begin to mentally develop it further. Consider the first key steps you need to take to push your business idea forward. Remember that you dont have to have a 100 page business plan or a fully formed idea before you can start taking action! All you need is a little focus.
Would be entrepreneurs waiting for the perfect idea.
This is the equivalent of expecting to know how to swim once youve found the perfect swimming costume.
If you fall into this category, even if you do manage to find the perfect idea, ask yourself whether or not you are going to have the right skill base to get it off the ground. Many successful entrepreneurs have failed many times before their perfect idea came along. It is through being prepared to fall down and stand up again that you develop the tenacity required to succeed in business.
Stay Ahead of the Game.
Whatever your circumstances, whether you are in business already or looking to start a business, creating ideas and being innovative will help keep you on top of your game. The way we are doing business globally is changing at such a rapid rate that if you dont consistently innovate, you will soon be out of business.
Cultivate your Innovation skills.
All the entrepreneurs that I have met have been possibility thinkers. By this I mean they keep their minds open to new opportunities and new ways of thinking. The best way for you to cultivate this ability within yourself is to spend time around other creative thinkers. Challenge each other to innovate.
A Simple Idea Creating Exercise.
Two nights ago I had a brainstorming session with a couple of entrepreneurial friends over a meal. We did a little 5 minute exercise where each wrote down as many ideas as they could on how to create a million pounds within a year. The quality of the initial ideas was absolutely irrelevant. What was really valuable was what came afterwards, when each person read out their individual lists and we discussed how these particular ideas could work.
We had a lot of fun, a lot of laughs and generated a couple of really great business ideas (as well as plenty of ordinary ones!), purely by focusing our brains to answer a simple question.
So how many entrepreneurs does it take to change a light bulb?
Well Im not entirely sure on the answer to that one! But I do know how many ideas it takes to start a business
Copyright Damien Senn 2005. All rights reserved.