Myths About Entrepreneurs or How To Create A Marketing Plan?
Many people have a lot of myths about How To Create A Marketing Plan in Sandton what being an entrepreneur is and how it will shape/affect their life that are simply not true. These are the seven biggest myths that I continuously hear.
1. Being an Entrepreneur is too risky for me.
Starting your own business in these days is not too much more risky than trying for any other corporate job. At a corporate job you can be laid off at any time, have benefits cut with no reason, and work long overtime without being compensated for that. If you are student as well, the risk can’t be that bad. It’s not like you have a mortgage or family to support if it fails.
2. I am too young to start my own company
Being young is not a negative, in fact in most cases it’s a positive! When your young you have the passion energy and enthusiasm that is needed to work 14 hour days day in and day out for a company you believe in. Most older people with more experience just don’t want to do that any more.
3. I have no experience
Again, this can work towards your advantage. Your lack of experience means that you are looking at everything with a fresh set of eyes. You wont get stuck in the “we have always done it that way” kind of thinking that can stop other entrepreneurs. Running your own company will also build much more valuable experiences than a job flipping burgers will at your age.
4. It is not the right time for me to launch a business.
As a student you have a schedule that is completely flexible and large blocks of time between classes and on breaks to start a business. Campuses have tons of resources you can harness as well, How To Create A Marketing Plan in Sandton so there really has never been a better time than now.
5. If I am running a business my grades will fall.
Running a business takes organization and discipline. If you are organized and disciplined in one area of your life it will probably pass over to the other areas of your life as well. Many student entrepreneurs I know actually report their grades increasing once they started a business.
6. Student businesses are just small rinky-dink operations
Some student business that started as just rinky-dink operations were Dell, Google, and Microsoft. You have probably heard of those companies right? That is because they were great ideas and hard work created products that had potential to expand from their small beginnings. Your business can too!
7. I don’t have any money! I can’t start a company
Everyone seems to think only millionaires start companies. This is simply not true. Most companies are started with the founders savings and no investment capital. Start with what you can and work hard. Things will come together if you want them to come together. You will be amazed at what you can do!
Interesting Facts About How To Create A Marketing Plan in Most Popular:
About How To Create A Marketing Plan in Most Popular:
Very few people ever got rich by working for someone else. Leaving aside pop musicians, sportsmen and similarly gifted people, the only way to acquire wealth by work is to build a business of your own. The type of business you decide upon will depend on: a) how much money you have available as start-up capital and working capital; b) your business idea; and c) your confidence level.
There are three types of business: 1) the traditional one in which you are reliant solely on your own efforts; 2) a franchise where you follow a proven idea and receive considerable training and back-up from the franchise company; and 3) network marketing.
Each business type has its pros and cons.
The traditional business requires considerable financial input, either from your own resources or part-funded by your bank. You may need to rent premises; buy equipment; hire staff; pay for advertising, brochures, stationery, and stock. A frighteningly high percentage of this type of business fails in the first year. To succeed you need: a good idea, considerable financial backing, good health, an understanding spouse, and stamina. If you do succeed you will own the business outright and benefit from all the profits.
Franchises have a high success rate. Banks like them because each franchise operation has a proven track record and thus the banks can accurately judge the risk, consequently they will lend money for this sort of start-up. However, all the support and training comes at a price: the initial entrance fee is likely to be very high, and a percentage of the businesss turnover has to be paid to the franchise company.
Network marketing, also known as multi-level marketing, has many advantages and few disadvantages. The entrance fee is low and the ongoing expenses are even lower. A network marketing business can be started in your spare time in fact that is the best way to approach it. Start small, and keep at it. The secret is perseverance, get past the first year and you should find the business has a sound foundation from which you can build a serious income. It is said that 95% of those who survive ten years in network marketing become wealthy beyond their wildest expectations.
So which type of business is for you? If you wish to provide a service or product where you have previous experience from, say, a former employment, the traditional business will be probably be the best choice. However, if you are just tired of working for someone else and making them rich and wish to strike out on your own, then a franchise or network marketing must be the preferred option.
The choice then is determined chiefly by the funds you have access to, and the time and effort you wish to put into your enterprise. A franchise will require substantial funds and 100% commitment. You are jumping in at the deep end, although the franchise company will provide training and support to help you to swim.
On the other hand you can ease yourself gently into network marketing by starting part-time while you continue with your current employment, building your business by ploughing back profits if necessary. Persevere and there will come a time when the income from your own business will be sufficient to support you financially. You will then be able to leave your employment and concentrate on your business, spending more time on it or enjoying considerable free time with your family.
How To Create A Marketing Plan in Most Popular
Financial advisors often find themselves consulting to successful entrepreneurs about how to continue to grow their assets after the business has been sold or taken over through a carefully planned succession strategy. But developing a small business (defined here as having less than $50 million in annual revenues) is not so simple.
After the initial burst of business success and survival in the first three years, many small businesses encounter struggles that can leave them feeling isolated. What can assist a 30-year old consulting firm whose personal presence and paper products face a changing world of electronic presence and high travel costs by helping them with development of electronic products? What can encourage a small playground equipment manufacturer to move from $1 million to $2 then $5 million in annual revenues by helping her with facility expansion issues? What can help a successful cookie baker beat the competition through strategic partners, cause marketing and high tech kitchen equipment?
Small Business Development Centers can.
According to the Small Business Administration these SBDC's gave face-to-face help to more than 247,000 clients last year. A treasury of business answers lies waiting and ready to assist at 1,100 top colleges and universities across the United States, according to the SBA. These centers are funded by a combination of federal, state and local government monies as well as with private sector dollars.
Here are just few examples from the State of Wisconsin. The University of Wisconsin at Whitewater hosts a Small Business Development Center at www.uwwsbdc.com [http://www.uwwsbdc.com/] Its email is firstname.lastname@example.org This center is also affiliated with the Wisconsin Innovation Service Center, that "takes pride in an extremely high rate of client satisfaction...nearly 75% of clients have been referred by former clients and professionals. The Wisconsin Innovation Service Center charges an "affordable fee" to provide companies with enough information for improved product and market development decisions.
A few diverse examples of this university-related treasury of successes include these:
- A local gardener gained international attention for a unique gardening tool.
- An innovative drywall finishing product offers significant benefits over competition.
- A new product helps a honey producer grow.
- A business in the electrical equipment industry finds new customer segments.
- Investors and inventors find value in a flooring company start-up.
- An environmental product company breaks past the $15 million mark with a new product.
- An ornithology hobby becomes a successful business venture.
- An outdoor equipment manufacturer finds a potential acquisition.
- Customer purchase decisions and perceptions are revealed to a manufacturer.
- An automotive aftermarket tool gains distribution outlets across the U.S.
- A "hot" tool is offered to the propane and plumbing industries.
Part of the success of these entrepreneurs and a couple of hundred thousand others is due to the one-on-one relationship of these advisors with their entrepreneurial clients. Developing business plans, wading through loan applications, securing critical market research, exploring product design options, identifying a lasting competitive edge---these are typical of the services that SBDC's can provide to the entrepreneur.
These services are nothing to be sneezed at. In another state, South Carolina, the economic impact on the state's economy in 2005 alone was $86 million, resulting in a return on investment of $121.11 for every dollar of state funding, according to Regional Director Jill Burroughs as quoted in the Greenville News. Further explaining the power of the program, Burroughs said that breaks down to $45.7 million in capital formation, 1038 jobs created, nearly $25 million in wages paid, $869,000 in additional sales taxes and $15 million in contracts awarded to 381 businesses.
SBDC's are located in all 50 states, the District of Columbia, Guam, Puerto Rico, Samoa and the US Virgin Islands. If you conservatively cut the impact of South Carolina in half and multiplied by the 50 states, you would have a $2.1 BILLION impact.
This is a powerful treasury of real riches that spills over to the rest of the economy from the struggles of entrepreneurs who refused to let their dreams be defeated by the obstacles they encountered. They got help.
All Fortunes Begin With an Idea!
Does your business needs an outside accountant?
It all depends. If you require an audited or reviewed financial statement, then, yes, you need a CPA. In any event, it is always a good idea to maintain a relationship with an accountant no matter how small your business. Whether your accountant is a CPA is up to you. The real question is: To what extent do you need outside accounting services? That also depends on you and the nature of your business.
I always start with the admonition: The Buck Stops With You! You cannot afford to dissociate yourself from understanding the meaning of your financial statements. If you solely rely on your accounting staff or accountant for completely accurate financial data, then you are asking for trouble. If you are going to own or manage a business, then you have a responsibility to learn how to speak the language of business. The language of business is accounting knowledge.
How involved you become in the accounting process will be determined by time schedules, your mental pre-disposition, desire for control, cash flow, etc. One scenario, if you can afford it, is to hire an internal accounting staff to prepare financial statements on a monthly basis and have an external accountant check them over. Another common scenario is to prepare part of the compilation yourself, such as preparing a sales journal and a cash disbursements journal, and then hire an outside accountant to prepare a bank reconciliation and the financial statements for you. Some do this on a monthly basis, others quarterly. Some business owners do the books themselves all year and turn them over to the accountant at the end of the year to verify the balances and do the depreciation entry for tax purposes.
There are numerous ways to work with an accountant. Regardless, you should learn enough about accounting to be able to communicate intelligently with your accountant. Since you are intimately involved in your business you may recognize danger signals that not even your accountant will see.
Selecting an accountant
Relying on the yellow pages to find an accountant can be risky. The best way to find any professional is by a referral. However, you need to interview prospective accountants before signing on. One of the first priorities is to find out what their experience level is. Your business may have very specific accounting and tax issues that require a certain amount of expertise. Perhaps you have a manufacturing concern. What does the accountant know about raw materials, work-in-process, and finished goods inventory accounting? Does the accountant know how to set up job-costing and overhead burdens? Ask for references from other like-kind businesses.
Keep in mind, that you may go to an established firm with a good reputation, but with whom are you going to have a relationship? Is your account large enough to warrant a relationship with a partner? You need to feel confident with the person assigned to your account. Perhaps a smaller firm with four or five accountants who are all seasoned veterans might work better.
You will also want someone with whom you can relate. The ability to communicate is a crucial factor. Your accountant may be technically proficient but can you understand what he or she is telling you? Does he or she listen when you ask questions? Dont be afraid to ask for someone else if you are having difficulty communicating.
Another important criterion is accessibility. Is your accountant too busy to talk to you? Can you get your questions answered within a reasonable period of time? Do you feel important to him or her? Situations may arise where you need information immediately to make an important business or tax decision, will your accountant respond quickly?
Last, but not least, are the accountants billing practices. Billing practices vary from firm to firm. Some firms are very aggressive and put tremendous pressure on staff and partners to bill every minute they can. Some firms require a review process before any work goes out the door. This means that every person who performs any work on your account, including the person who puts the stamp on your envelope, bills you for it.
Find out in advance what happens if you call the firm to ask a simple question that takes less than five minutes to answer. Are you billed for five minutes or are you billed in increments of fifteen minutes even though you only talked for five? Some firms justify this increment billing by explaining that you are paying for the accountants expertise that may have taken years to acquire, therefore, they say, its worth it.
Some accounting practitioners charge a flat rate for services rendered or a combination of flat services and hourly charges. For instance, an accountant might charge $200 a month to prepare a monthly financial statement but charge $100 an hour for special projects. Within the monthly fee, the client can call to ask questions that last fifteen minutes or less for no additional charge. This way the client is not reticent about calling. Getting your question answered may prevent little problems from later becoming bigger more expensive problems.
Very often projects take longer to complete than anticipated. Complications arise and the practitioner should be paid for his or her work. Always insist that, if there are going to be additional charges over and above what has been agreed upon, that the accountant gets your approval first. Be sure to clarify these procedures before engaging an accountant in an engagement letter. This is a document that spells out the responsibilities of both parties and how the relationship is going to work.
Remember, there is absolutely no reason to be intimidated by your accountant. After all, you are paying for the services, and I promise you, the accountant wants your business.
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