Many people have a lot of myths about what being an entrepreneur is and how it will shape/affect their life that are simply not true. Customer Acquisition Tactics in South Africa and these are the seven biggest myths that I continuously hear.
1. Being an Entrepreneur is too risky for me.
Starting your own business in these days is not too much more risky than trying for any other corporate job. At a corporate job you can be laid off at any time, How To Make Marketing Strategy have benefits cut with no reason, and work long overtime without being compensated for that. If you are student as well, the risk can’t be that bad. It’s not like you have a mortgage or family to support if it fails.
2. I am too young to start my own company
Being young is not a negative, in fact in most cases it’s a positive! When your young you have the passion energy and enthusiasm that is needed to work 14 hour days day in and day out for a company you believe in. Most older people with more experience just don’t want to do that any more.
3. I have no experience
Again, Customer Acquisition Tactics this can work towards your advantage. Your lack of experience means that you are looking at everything with a fresh set of eyes. You wont get stuck in the “we have always done it that way” kind of thinking that can stop other entrepreneurs. Running your own company will also build much more valuable experiences than a job flipping burgers will at your age.
4. It is not the right time for me to launch a business.
As a student you have a schedule that is completely flexible and large blocks of time between classes and on breaks to start a business. Campuses have tons of resources you can harness as well, How To Make Marketing Strategy so there really has never been a better time than now.
5. If I am running a business my grades will fall.
Running a business takes organization and discipline. If you are organized and disciplined in one area of your life it will probably pass over to the other areas of your life as well. Many student entrepreneurs I know actually report their grades increasing once they started a business.
6. Student businesses are just small rinky-dink operations
Some student business that started as just rinky-dink operations were Dell, Google, and Microsoft. You have probably heard of those companies right? That is because they were great ideas and hard work created products that had potential to expand from their small beginnings. Your business can too!
7. I don’t have any money! I can’t start a company
Everyone seems to think only millionaires start companies. This is simply not true. Most companies are started with the founders savings and no investment capital. Start with what you can and work hard. Things will come together if you want them to come together. You will be amazed at what you can do!
Customer Acquisition Tactics in South Africa?
It is a well-understood axiom of the business world that there are two ways to improve the bottom line of the business. Stated simply, those two ways are to make money or to cut costs. Now no business can cost cut their way to profitability. But by the same token, waste and excessive internal costs for any business can eat away any profits that business is enjoying. So to get ahead in a competitive business environment, both methods must be employed.
When a business turns its eye to cost cutting, there is a stated or unstated business objective that the business owners will discover significant bleeding of revenues that are going on within the systems of doing business. So if those systems can be improved to eliminate that waste, the business would literally make money from the inside out because the overhead of the business would drop so dramatically.
The usual progress of such a cost saving campaign by a business is to find the low hanging fruit first. By that we mean that in order to satisfy the demands of management, middle management will identify superficial savings in hopes of satisfying the requirement. Hence switching from disposable cups to mugs or cutting back on break room amenities often go on the chopping block first.
Sadly, while there may be some superficial savings to be found in such places, the significant introduction of efficiencies for any business lie at a deeper level and take a more in-depth process of locating problems with how things get done internally. The methodology of finding these money pits within a business is often called Process Improvement. The concept of process improvement is to diagram a particular business process from inception to completion and document the stages it goes through, the handing over of authority for the process and to pin point places where inefficient methods are causing excessive cost in executing that process en route to the final stage of process completion.
Routinely, the areas of business structure that most often identified as being candidates for a process improvement examination are
* Excessive overhead between departments. Departments within a business are notorious for taking on the atmosphere of a fiefdom and becoming resistant if not suspicious of other departments in the same company. When that happens, department managers will introduce paperwork and unnecessary processing to cause work to move to his or her department from another or for completed jobs to continue along their path. This excessive overhead can be costly at the department level and bog down the business as a unit enough to actually reduce the profitability of the organization.
* Communication problems. A business process moves through the organization as each department or entity adds value to the process through to the completion of the job. However if communications between departments or people along the process chain are flawed, a process can grind to a halt and wait for hours if not days before the missed communication is discovered and the work is put into the cycle to be completed. This slow down or break down in communications can be a tremendous drain on the company. To correct the problem, modern tools of communication should be reviewed so each significant person along the chain is quickly made aware of work that needs to be done and can signal to the next agent that their step is complete and that the process is moving to the next stage.
* An inefficient IT infrastructure. Out of date computer programs that are not integrated with each other cause needless work to be done to take data from one system and moving it into the next computer program only to be entered again at the next stop along the chain. Standardization and integration of data and systems will introduce huge efficiencies to the process.
By streamlining the process of moving a business requirement from inception to conclusion, we can remove much of the inefficiency and waste that has become inherent to that process. We can introduce up to date integration designs both at the IT and process level to quickly move the process from one department to the next upon completion. The outcome is a streamlined organization that is no longer bleeding money due to inefficiencies and as such is making money from the inside out.
Entrepreneurial Failure - Get Used To It
Financial advisors often find themselves consulting to successful entrepreneurs about how to continue to grow their assets after the business has been sold or taken over through a carefully planned succession strategy. But developing a small business (defined here as having less than $50 million in annual revenues) is not so simple.
After the initial burst of business success and survival in the first three years, many small businesses encounter struggles that can leave them feeling isolated. What can assist a 30-year old consulting firm whose personal presence and paper products face a changing world of electronic presence and high travel costs by helping them with development of electronic products? What can encourage a small playground equipment manufacturer to move from $1 million to $2 then $5 million in annual revenues by helping her with facility expansion issues? What can help a successful cookie baker beat the competition through strategic partners, cause marketing and high tech kitchen equipment?
Small Business Development Centers can.
According to the Small Business Administration these SBDC's gave face-to-face help to more than 247,000 clients last year. A treasury of business answers lies waiting and ready to assist at 1,100 top colleges and universities across the United States, according to the SBA. These centers are funded by a combination of federal, state and local government monies as well as with private sector dollars.
Here are just few examples from the State of Wisconsin. The University of Wisconsin at Whitewater hosts a Small Business Development Center at www.uwwsbdc.com [http://www.uwwsbdc.com/] Its email is email@example.com This center is also affiliated with the Wisconsin Innovation Service Center, that "takes pride in an extremely high rate of client satisfaction...nearly 75% of clients have been referred by former clients and professionals. The Wisconsin Innovation Service Center charges an "affordable fee" to provide companies with enough information for improved product and market development decisions.
A few diverse examples of this university-related treasury of successes include these:
- A local gardener gained international attention for a unique gardening tool.
- An innovative drywall finishing product offers significant benefits over competition.
- A new product helps a honey producer grow.
- A business in the electrical equipment industry finds new customer segments.
- Investors and inventors find value in a flooring company start-up.
- An environmental product company breaks past the $15 million mark with a new product.
- An ornithology hobby becomes a successful business venture.
- An outdoor equipment manufacturer finds a potential acquisition.
- Customer purchase decisions and perceptions are revealed to a manufacturer.
- An automotive aftermarket tool gains distribution outlets across the U.S.
- A "hot" tool is offered to the propane and plumbing industries.
Part of the success of these entrepreneurs and a couple of hundred thousand others is due to the one-on-one relationship of these advisors with their entrepreneurial clients. Developing business plans, wading through loan applications, securing critical market research, exploring product design options, identifying a lasting competitive edge---these are typical of the services that SBDC's can provide to the entrepreneur.
These services are nothing to be sneezed at. In another state, South Carolina, the economic impact on the state's economy in 2005 alone was $86 million, resulting in a return on investment of $121.11 for every dollar of state funding, according to Regional Director Jill Burroughs as quoted in the Greenville News. Further explaining the power of the program, Burroughs said that breaks down to $45.7 million in capital formation, 1038 jobs created, nearly $25 million in wages paid, $869,000 in additional sales taxes and $15 million in contracts awarded to 381 businesses.
SBDC's are located in all 50 states, the District of Columbia, Guam, Puerto Rico, Samoa and the US Virgin Islands. If you conservatively cut the impact of South Carolina in half and multiplied by the 50 states, you would have a $2.1 BILLION impact.
This is a powerful treasury of real riches that spills over to the rest of the economy from the struggles of entrepreneurs who refused to let their dreams be defeated by the obstacles they encountered. They got help.