Many people have a lot of myths about what being an entrepreneur is and how it will shape/affect their life that are simply not true. How To Make Marketing Strategy in Johannesburg and these are the seven biggest myths that I continuously hear.
1. Being an Entrepreneur is too risky for me.
Starting your own business in these days is not too much more risky than trying for any other corporate job. At a corporate job you can be laid off at any time, Successful Business Entrepreneurs have benefits cut with no reason, and work long overtime without being compensated for that. If you are student as well, the risk can’t be that bad. It’s not like you have a mortgage or family to support if it fails.
2. I am too young to start my own company
Being young is not a negative, in fact in most cases it’s a positive! When your young you have the passion energy and enthusiasm that is needed to work 14 hour days day in and day out for a company you believe in. Most older people with more experience just don’t want to do that any more.
3. I have no experience
Again, How To Make Marketing Strategy this can work towards your advantage. Your lack of experience means that you are looking at everything with a fresh set of eyes. You wont get stuck in the “we have always done it that way” kind of thinking that can stop other entrepreneurs. Running your own company will also build much more valuable experiences than a job flipping burgers will at your age.
4. It is not the right time for me to launch a business.
As a student you have a schedule that is completely flexible and large blocks of time between classes and on breaks to start a business. Campuses have tons of resources you can harness as well, How Can We Say That An Entrepreneur Is Successful so there really has never been a better time than now.
5. If I am running a business my grades will fall.
Running a business takes organization and discipline. If you are organized and disciplined in one area of your life it will probably pass over to the other areas of your life as well. Many student entrepreneurs I know actually report their grades increasing once they started a business.
6. Student businesses are just small rinky-dink operations
Some student business that started as just rinky-dink operations were Dell, Google, and Microsoft. You have probably heard of those companies right? That is because they were great ideas and hard work created products that had potential to expand from their small beginnings. Your business can too!
7. I don’t have any money! I can’t start a company
Everyone seems to think only millionaires start companies. This is simply not true. Most companies are started with the founders savings and no investment capital. Start with what you can and work hard. Things will come together if you want them to come together. You will be amazed at what you can do!
How To Make Marketing Strategy in Johannesburg?
What is a Blunder?
Definition of Blunder:
Main Entry: 1blun·der
1: to move unsteadily or confusedly
2: to make a mistake through stupidity, ignorance, or carelessness transitive senses
3: to utter stupidly, confusedly, or thoughtlessly
4: to make a stupid, careless, or thoughtless mistake in
- blun·der·er / noun
- blun·der·ing·ly / adverb
Source: Merriam Webster
First, why even focus on the blunders? Isn't that kind of a negative focus?
The reality is that we all make mistakes. Most of us don't like to re-live the mistake so we try our best to forget what happened. Worse yet, we sometimes blame our clients (bad client, bad, bad client).
But that same coaching blunder can be used to sharpen our coaching skills. The very thing that we worry will be the end of us (a blunder) can actually catapult us to a very different level of performance.
Learning to recognize and embrace our coaching blunders is the path to better coaching. We will continue to blunder, so let's take advantage of the opportunities that present themselves!
What are some reasons to focus on the blunders?
Here are 8 compelling reasons to embrace your mistakes and use them to your advantage:
1. Become a more (polished) (sophisticated) (evolved) coach.
2. Eliminate your rough edges while refining the sharpness with which you coach.
3. Replace repetitive blunders with a stealth form of uber-coaching.
4. Give your clients the gift of effective coaching on every call.
5. Begin to learn the real reasons your clients leave (fire) you and what to do to turn that around. Coaches often have clients for 2-3 months and then they fade away. Now you can begin to learn why clients leave you.
6. Discover how to love being rated by your clients in performance reviews.
7. Learn how to self-assess, and self-coach, with honesty and compassion.
8. Discover real time solutions for when you get stuck (and who doesn't at one time or another).
What kind of Blunders do coaches make?
In the Coaching Blunders Series, available in audio with a workbook, we discuss different types of blunders and their value to us:
1. Administrative Blunders
2. Fearful Blunders
3. Avoidance Blunders
4. Communication Blunders
5. Power and Empowerment Blunders
6. Benefits of Blunders
What are the Top 10 Blunders that you see coaches make?
Although we identified close to 100 coaching blunders I feel that the Top 10 Coaching Blunders are:
1. Waiting until you are ready to coach (new coaches) or waiting to coach the more challenging clients (experienced coaches).
Get clients now! Your coaching education will make more sense if you're coaching. You're never going to "have it" if you don't "do it". I highly recommend that you "dive in and get both feet wet".
2. Taking your client at face value.
This may sound shocking but the reality is that clients come to us because they are here, and want to get there. If they could do it on their own, they wouldn't' need us. Often, what a client says to us has to do with the client's current paradigms and attitudes. If we take their goals and ideas at face value, we may be missing huge goals that they want to tap into but don't yet know how to express. They are hiring us so we can tap into the goals with them.
3. Going into solution mode.
Most coaches, particularly new ones, will jump right away to finding solutions and solving problems. Why do we tend to go to solution mode? What's our motivation? We do this because we think it will justify our fees and prove our value as a coach. This is very limited thinking on the part of the coach.
4. Not knowing your client.
a. Do a thorough pre-hire interview. If you want to know how to do this successfully consider getting the eBook Ten Step Buying Process: Converting Prospects to Clients at http://discninja.com/products.htm.
b. Have a complete intake form for your clients to complete.
c. Use assessments. My favorite is the DISC Personal Profile System. To see a number of valuable coaching assessments visit www.InternetAssessments.com.
I prefer to have a complimentary collaborative interview with a potential new client instead of offering a complimentary free session. This way I get a clear understanding of the potential client. By using the DISC assessment, it helps me stay out of "solution mode" because I can deal with client behaviors and discover their motivations from there.
5. Avoiding difficult or touchy subjects. Allowing client to avoid issues that are "hot" (and avoid they will).
Sometimes coaches inadvertently allow clients to avoid the touchy subjects. We have to be very watchful to know what the touchy subjects are for each client. If the client keeps avoiding a certain topic, it's a blunder on the coach's part to allow that to happen. Once you notice a client avoiding a touchy subject then bring this up in session. For instance, Every time, I begin to ask you about this topic, you change the topic. I'd like us to take a few minutes and see what's here.
6. Not having a system in place for the administration of our clients.
a. Keeps us from serving our clients and growing our business.
b. Client Compass software is a great administrative environment.
i. E-Caps that can be sent to your client directly after each call.
ii. Invoicing - Failing to manage the money and/or get paid on time. Payment can be handled directly through the premium version of Client Compass.
iii. Keeping track of paid and volunteer time
iv. For more info visit http://www.clientcompass.com
c. Not having a well-written coaching policy that sets clear client expectations. If you would like to see my coaching package it is available as a part of the www.90DayMarketingMarathon.com as lesson #41. For your quick reference it is available at this link: www.90DayMarketingMarathon.com/coachingpackage.pdf.
If you set up systems, then tasks can be done automatically and you can spend more time coaching and earning a living and less time on administrivia.
7. Not building an environment that allows more people to know about you as a coach. In the www.90DayMarketingMarathon.com program, we create just such an environment for you.
a. Selling people or talking people into coaching. Once again, I recommend reviewing the Ten Step Buying Process: Converting Prospects to Clients (see #4 above)
b. Coaching any one other than your "ideal" client.
c. Not letting enough people get to know you.
A lot of coaches love to coach, but they don't love to market. If you're not marketing and people don't know about you, you won't have the business you want. Consider joining the www.90DayMarketingMarathoncom. It will help you be clear on your ideal client. And I guarantee that you will be a much better coach when you are coaching your ideal client.
8. Coaching around topics we should avoid
We know this and yet it's so easy to get sucked into it. Hold clear boundaries and coach your clients to contact the appropriate contacts such as their employee assistance program (EAP), therapist, attorney, etc. Our job as coaches is to not get sucked into it but to have strong and clear boundaries and to hold the right space for coaching our clients.
9. Constantly asking questions and/or not allowing clients to answer before asking a new question.
Silence tends to make most of us very uncomfortable. So, if the coach becomes uncomfortable we often ask new questions before the previous one was answered. This is a serious blunder. That same silence can also put your client into a certain discomfort, which can be a good thing. It teases something deeper out of them. Don't let clients "off the hook" because of your discomfort!
10. Raising fees before we are ready.
If we don't feel worthy, it will not work. Clients will sense this like dogs sense fear!
One option is to create coaching programs with a specific focus as well as a beginning, middle and end. There is less risk for the prospect or client in both time and money. And, you can often convert people who have taken one of your coaching programs into a one-on-one client.
This is because they have had a chance to get to know you and trust you. You have developed a relationship with them and they will feel more confident in working with you.
You can create your own program or purchase a license for a coaching program from a third party such as CoachVille. I am also offering several licensing programs so feel free to contact me for more information.
Parting Words of Wisdom:
The key is to embrace your own blunderella or blunderfella. Embrace them and you will learn much more quickly than when you are in resistance.
© Copyright 2005 Alicia Smith
Permission to reproduce granted if all attribution & contact information is included.
Entrepreneurs - Top 10 Essential Entrepreneurial Traits
Successful Entrepreneurs Are...
They see beyond obstacles. They focus on possibilities rather than
dwelling on limitations.
We hear many stories of men and women who have created great
enterprises from ideas others had rejected or said will never work. We are
inspired the most by stories of those who succeeded against all odds. As
an entrepreneur, you have the need to create, to start something that never
was or to improve upon an exciting product or concept. To bring forth
something new does not come without challenges.
Choose not to dwell on what you dont have (lack of money, time, support
or other resources). Make a choice to focus on what needs to be done to
manifest your idea and then make it happen! No more excuses! Stop
blaming others, your circumstances or yourself for why things dont turn
out as you thought they would. When we choose to focus on abundance
rather than lack, we harness the power to create and attract what we need
to achieve success. Those with sight see what is, but those with vision see
what can be. What are the possibilities in your life, what are the
possibilities for your business?
They plan well, and execute effectively.
Sun Tzu, in his book, The Art of War he wrote, the art of war is a
matter of life and death, a road to either safety or to ruin. The art of war is
governed by five critical factors. These are the way, the weather, the
terrain, the leadership and the discipline." Without a solid business
strategy, you become, by default, reactive rather than proactive. Reactive
businesses cannot grow into sustainable and competitive enterprises
because there is no roadmap to do so. Sun Tzu's five critical factors apply to contemporary business strategy as much as they do to historical military operations. To drive your business
using the art of strategy, it is essential to establish or clarify the overall
vision and goals of the organization (the way); understand the operating
environment facing the business (the terrain); develop objectives and
specific strategies for the organization to address (the weather); ensure
strong management to guide and motivate staff and to implement the
strategies in a timely manner (the leadership); and develop a robust
organizational structure, effective supply chain management and ensure
that performance is monitored against the stated objectives (the
Entrepreneurs often have great ideas, but in a zest to make it a reality, fail
to plan properly. This failure to plan can sink even the best of ideas.
Address the 5 critical factors as soon as possible by creating your strategic
plan if you havent already done so. If you have already created your
strategic plan, it doesnt hurt to give it the once over to ensure all the
critical factors have been addressed.
3. Problem - Solvers
They see a problem as an opportunity for growth and strategically seek
Are you solutions-oriented? How do you react when faced with a business
problem? Problems are just opportunities for growth and development in
disguise. Problems test you; they challenge you to change the way that
you think. There are thousands, if not millions of great inventions born
from perceived problems or accidents.
George de Mestral, a Swiss engineer, returned from a walk one day in
1948 and found some cockleburs clinging to his cloth jacket. When de
Mestral loosened them, he examined one under his microscope. The
cocklebur is a maze of thin strands with burrs (or hooks) on the ends that
cling to fabrics or animal fur. By the accident of the cockleburs sticking to
his jacket, George de Mestral recognized the potential for a practical new
fastener. It took eight years to experiment, develop, and perfect the
invention, which consists of two strips of nylon fabric. VELCRO, the
name de Mestral gave his product, is the brand most people in the United
States know. It is strong, easily separated, lightweight, durable, and
washable, comes in a variety of colors, and wont jam.2
Learn from George. Begin to look forward to your next problem; if you
look carefully enough, it may be a great blessing in disguise. What
creative and/or strategic solutions can you come up with and implement?
4. Risk -Takers
They are not afraid to challenge the status quo nor, are they afraid to take
the road less traveled.
The great people of this world are not the ones who did what had always
been done, they are the ones who stood up and said, how I can do this
differently? Great people are bold, they dare to dream, and they are
courageous in their endeavors. Little people are timid; they are scared to
dream and to avoid disappointment they refrain from great endeavors. It is
better to try and risk not reaching the desired end, than never to try and
never know what could have been. The level of success you may desire to
achieve may not have been paved by any before you. You may not be only
taking the road less traveled, but a road never traveled.
In order to succeed, sometimes you have to break the cycle of what
everyone says is fact and believe in what you know to be true. Christopher
Columbus knew the truth that the world was round even when the facts of
his age said it was flat. What would have happened if Columbus accepted
the norm and didnt challenge the status quo? This is not to say do not
heed good advice, as a matter of fact it is wise to seek good counsel. But
there are times when we have to make choices, small ones and big ones
alike that are contrary to popular opinion. These are the times when you
must separate the facts from the truth. The fact may be that you have a
great business idea, but no money to get it off the ground; however, the
truth is that you live surrounded by an abundance of all you need to get
your business off the ground but you have to learn how to tap into it. This
is where you must be creative, do something that you have never done
before; boldly seek partnerships, mentors and coaches to help you. Are
you afraid to take bold risks? Will you be content with playing it safe and
spending the rest of your life wondering what could have been?
They realize serving precedes leading.
A servant leader does not just focus on the bottom line but focuses on how
she can be of service to others. A servant leadership model is an inverted
pyramid in which the president of an organization is at the lowest point of
the triangle and the customer is at the broadest edge as opposed to your
traditional leader on top of the organization model.
Robert Greenleaf is credited with the term servant leader. In his book,
Servant Leadership, Greenleaf noticed that the most successful
managers led in a very different way - they led through service rather than
through positional authority.
Resolve today that your leadership, as an entrepreneur, is not purely self-
satisifying and profit motivating. Leadership is not about control and
manipulation, as it is only in service that one becomes great. Resolve to
be of service to your employees, shareholders, clients, suppliers and all
those you come in contact with.
If you are interested in learning more about servant leadership many
universities even community programs offer courses on the subject.
It is a worthwhile investment.
They don't quit. Instead, they fail forward to success.
Your first business venture may not work out as planned. Maybe neither
will your second venture or third. It is important to know that because
things dont always turn out as planned, it does not mean you are a failure.
Your business may have failed, but you have not! Smart entrepreneurs
learn from what didnt work instead of throwing in the towel all together.
Robert Kiyosaki actually said in one of his books that, unlike employees
entrepreneurs get paid to fail. What a strange statement, but it is true!
Entrepreneurs learn something valuable every time things go awry. As
humans we are programmed to learn by our mistakes more than our
successes. Did you know how to ride a bike the first time you got on one?
Could you use chopsticks as effortlessly as you can now? No! You learned
from your mistakes and eventually, you got it right.
By giving up, you throw away the opportunity to ever succeed. Every
time you stumble or fall in your entrepreneurial undertakings, rejoice, as
you are one step closer to success! You may have to change what you are
doing slightly or dramatically but whatever you do, don't quit!