User Acquisition Marketing Tip

Many people have a lot of myths about what being an entrepreneur is and how it will shape/affect their life that are simply not true. User Acquisition Marketing in Tip and these are the seven biggest myths that I continuously hear.

1. Being an Entrepreneur is too risky for me.

Starting your own business in these days is not too much more risky than trying for any other corporate job. At a corporate job you can be laid off at any time, What Is A Successful Entrepreneur have benefits cut with no reason, and work long overtime without being compensated for that. If you are student as well, the risk can’t be that bad. It’s not like you have a mortgage or family to support if it fails.

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2. I am too young to start my own company

Being young is not a negative, in fact in most cases it’s a positive! When your young you have the passion energy and enthusiasm that is needed to work 14 hour days day in and day out for a company you believe in. Most older people with more experience just don’t want to do that any more.

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3. I have no experience

Again, User Acquisition Marketing this can work towards your advantage. Your lack of experience means that you are looking at everything with a fresh set of eyes. You wont get stuck in the “we have always done it that way” kind of thinking that can stop other entrepreneurs. Running your own company will also build much more valuable experiences than a job flipping burgers will at your age.

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4. It is not the right time for me to launch a business.

As a student you have a schedule that is completely flexible and large blocks of time between classes and on breaks to start a business. Campuses have tons of resources you can harness as well, How To Make Marketing Strategy so there really has never been a better time than now.

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5. If I am running a business my grades will fall.

Running a business takes organization and discipline. If you are organized and disciplined in one area of your life it will probably pass over to the other areas of your life as well. Many student entrepreneurs I know actually report their grades increasing once they started a business.

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6. Student businesses are just small rinky-dink operations

Some student business that started as just rinky-dink operations were Dell, Google, and Microsoft. You have probably heard of those companies right? That is because they were great ideas and hard work created products that had potential to expand from their small beginnings. Your business can too!

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7. I don’t have any money! I can’t start a company

Everyone seems to think only millionaires start companies. This is simply not true. Most companies are started with the founders savings and no investment capital. Start with what you can and work hard. Things will come together if you want them to come together. You will be amazed at what you can do!

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Personal Entrepreneurial Characteristics

My husband and I work together on cutting wood for our heat source for the winter months. I enjoy helping him as much as he enjoys the help. I am an entrepreneur and he is a man who enjoys the comforts of a 9 to 5 job. Both of us take pleasure in being out doors in nature. It may be the only thing we have been on the same page about during our 20+ years of marriage.

One particularly nice morning my husband asked me to go into the woods to collect the logs he just finished cutting. I joyfully agreed but when I got out there he was already returning to the house to tune up his chain saw. "No problem", I thought, "I'll just keep busy until he comes back."

As I looked around the parameter of the forest I couldn't see the log he said he had cut up. Going deeper into the thicket of tall brier's and spindly trees, my clothes were being pulled and torn, thorns were cutting my shins and my unhealed broken ankle began to throb from stepping into holes.

I eventually found the log he had cut up and looked around for a better path to get back to the road. "Surely he cut one for me." I thought. "We just discussed this yesterday. Does he really expect me to lug this hard wood such a distance with a hurt foot and without a path?" Within seconds of looking around it became obvious there was no path to get back to the road besides the trail I had just made.

By the time I had taken out two arm loads of wood, I felt beat up, my skin was torn up and I was totally focused on my husbands lack of consideration. "This is how he does everything!" I exclaimed exasperated. "He needs to understand that the way you do anything is the way you'll do everything and this is why we're never on the same page!"

By the time he returned I had spewed all the negative thoughts in to the wind and I couldn't speak. I no longer wanted to lay into him because I knew my thoughts had shifted to an epiphany. I realized the truth. In the years I've wanted him to be involved in my business, I had never once made a clear path for him either. I want him to enjoy helping me in my business, but I have never actually shown him the possibilities of how it could be done. How would he know what the joys or pitfalls could be unless I cut a clear path for him to?

I used this wood cutting experience because as entrepreneurs its important that we allow our spouses paths to be easier to journey through. If you desire to be on the same page then ask yourself one simple question: If I could cut a path for my spouse to understand my work, what would that path look like? If you really give this some thought I think you will find ideas you've never thought about before.

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Does your business needs an outside accountant?
It all depends. If you require an audited or reviewed financial statement, then, yes, you need a CPA. In any event, it is always a good idea to maintain a relationship with an accountant no matter how small your business. Whether your accountant is a CPA is up to you. The real question is: To what extent do you need outside accounting services? That also depends on you and the nature of your business.
I always start with the admonition: The Buck Stops With You! You cannot afford to dissociate yourself from understanding the meaning of your financial statements. If you solely rely on your accounting staff or accountant for completely accurate financial data, then you are asking for trouble. If you are going to own or manage a business, then you have a responsibility to learn how to speak the language of business. The language of business is accounting knowledge.
How involved you become in the accounting process will be determined by time schedules, your mental pre-disposition, desire for control, cash flow, etc. One scenario, if you can afford it, is to hire an internal accounting staff to prepare financial statements on a monthly basis and have an external accountant check them over. Another common scenario is to prepare part of the compilation yourself, such as preparing a sales journal and a cash disbursements journal, and then hire an outside accountant to prepare a bank reconciliation and the financial statements for you. Some do this on a monthly basis, others quarterly. Some business owners do the books themselves all year and turn them over to the accountant at the end of the year to verify the balances and do the depreciation entry for tax purposes.
There are numerous ways to work with an accountant. Regardless, you should learn enough about accounting to be able to communicate intelligently with your accountant. Since you are intimately involved in your business you may recognize danger signals that not even your accountant will see.
Selecting an accountant
Relying on the yellow pages to find an accountant can be risky. The best way to find any professional is by a referral. However, you need to interview prospective accountants before signing on. One of the first priorities is to find out what their experience level is. Your business may have very specific accounting and tax issues that require a certain amount of expertise. Perhaps you have a manufacturing concern. What does the accountant know about raw materials, work-in-process, and finished goods inventory accounting? Does the accountant know how to set up job-costing and overhead burdens? Ask for references from other like-kind businesses.
Keep in mind, that you may go to an established firm with a good reputation, but with whom are you going to have a relationship? Is your account large enough to warrant a relationship with a partner? You need to feel confident with the person assigned to your account. Perhaps a smaller firm with four or five accountants who are all seasoned veterans might work better.
You will also want someone with whom you can relate. The ability to communicate is a crucial factor. Your accountant may be technically proficient but can you understand what he or she is telling you? Does he or she listen when you ask questions? Don’t be afraid to ask for someone else if you are having difficulty communicating.
Another important criterion is “accessibility”. Is your accountant too busy to talk to you? Can you get your questions answered within a reasonable period of time? Do you feel important to him or her? Situations may arise where you need information immediately to make an important business or tax decision, will your accountant respond quickly?
Last, but not least, are the accountant’s billing practices. Billing practices vary from firm to firm. Some firms are very aggressive and put tremendous pressure on staff and partners to bill every minute they can. Some firms require a review process before any work goes out the door. This means that every person who performs any work on your account, including the person who puts the stamp on your envelope, bills you for it.
Find out in advance what happens if you call the firm to ask a simple question that takes less than five minutes to answer. Are you billed for five minutes or are you billed in increments of fifteen minutes even though you only talked for five? Some firms justify this increment billing by explaining that you are paying for the accountant’s expertise that may have taken years to acquire, therefore, they say, it’s worth it.
Some accounting practitioners charge a flat rate for services rendered or a combination of flat services and hourly charges. For instance, an accountant might charge $200 a month to prepare a monthly financial statement but charge $100 an hour for special projects. Within the monthly fee, the client can call to ask questions that last fifteen minutes or less for no additional charge. This way the client is not reticent about calling. Getting your question answered may prevent little problems from later becoming bigger more expensive problems.
Very often projects take longer to complete than anticipated. Complications arise and the practitioner should be paid for his or her work. Always insist that, if there are going to be additional charges over and above what has been agreed upon, that the accountant gets your approval first. Be sure to clarify these procedures before engaging an accountant in an “engagement letter”. This is a document that spells out the responsibilities of both parties and how the relationship is going to work.
Remember, there is absolutely no reason to be intimidated by your accountant. After all, you are paying for the services, and I promise you, the accountant wants your business.
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