Myths About Entrepreneurs or Successful Marketing Strategy?
Many people have a lot of myths about Successful Marketing Strategy in Top what being an entrepreneur is and how it will shape/affect their life that are simply not true. These are the seven biggest myths that I continuously hear.
1. Being an Entrepreneur is too risky for me.
Starting your own business in these days is not too much more risky than trying for any other corporate job. At a corporate job you can be laid off at any time, have benefits cut with no reason, and work long overtime without being compensated for that. If you are student as well, the risk can’t be that bad. It’s not like you have a mortgage or family to support if it fails.
2. I am too young to start my own company
Being young is not a negative, in fact in most cases it’s a positive! When your young you have the passion energy and enthusiasm that is needed to work 14 hour days day in and day out for a company you believe in. Most older people with more experience just don’t want to do that any more.
3. I have no experience
Again, this can work towards your advantage. Your lack of experience means that you are looking at everything with a fresh set of eyes. You wont get stuck in the “we have always done it that way” kind of thinking that can stop other entrepreneurs. Running your own company will also build much more valuable experiences than a job flipping burgers will at your age.
4. It is not the right time for me to launch a business.
As a student you have a schedule that is completely flexible and large blocks of time between classes and on breaks to start a business. Campuses have tons of resources you can harness as well, Successful Marketing Strategy in Top so there really has never been a better time than now.
5. If I am running a business my grades will fall.
Running a business takes organization and discipline. If you are organized and disciplined in one area of your life it will probably pass over to the other areas of your life as well. Many student entrepreneurs I know actually report their grades increasing once they started a business.
6. Student businesses are just small rinky-dink operations
Some student business that started as just rinky-dink operations were Dell, Google, and Microsoft. You have probably heard of those companies right? That is because they were great ideas and hard work created products that had potential to expand from their small beginnings. Your business can too!
7. I don’t have any money! I can’t start a company
Everyone seems to think only millionaires start companies. This is simply not true. Most companies are started with the founders savings and no investment capital. Start with what you can and work hard. Things will come together if you want them to come together. You will be amazed at what you can do!
Interesting Facts About Successful Marketing Strategy in Easy:
About Successful Marketing Strategy in Easy:
Does your business needs an outside accountant?
It all depends. If you require an audited or reviewed financial statement, then, yes, you need a CPA. In any event, it is always a good idea to maintain a relationship with an accountant no matter how small your business. Whether your accountant is a CPA is up to you. The real question is: To what extent do you need outside accounting services? That also depends on you and the nature of your business.
I always start with the admonition: The Buck Stops With You! You cannot afford to dissociate yourself from understanding the meaning of your financial statements. If you solely rely on your accounting staff or accountant for completely accurate financial data, then you are asking for trouble. If you are going to own or manage a business, then you have a responsibility to learn how to speak the language of business. The language of business is accounting knowledge.
How involved you become in the accounting process will be determined by time schedules, your mental pre-disposition, desire for control, cash flow, etc. One scenario, if you can afford it, is to hire an internal accounting staff to prepare financial statements on a monthly basis and have an external accountant check them over. Another common scenario is to prepare part of the compilation yourself, such as preparing a sales journal and a cash disbursements journal, and then hire an outside accountant to prepare a bank reconciliation and the financial statements for you. Some do this on a monthly basis, others quarterly. Some business owners do the books themselves all year and turn them over to the accountant at the end of the year to verify the balances and do the depreciation entry for tax purposes.
There are numerous ways to work with an accountant. Regardless, you should learn enough about accounting to be able to communicate intelligently with your accountant. Since you are intimately involved in your business you may recognize danger signals that not even your accountant will see.
Selecting an accountant
Relying on the yellow pages to find an accountant can be risky. The best way to find any professional is by a referral. However, you need to interview prospective accountants before signing on. One of the first priorities is to find out what their experience level is. Your business may have very specific accounting and tax issues that require a certain amount of expertise. Perhaps you have a manufacturing concern. What does the accountant know about raw materials, work-in-process, and finished goods inventory accounting? Does the accountant know how to set up job-costing and overhead burdens? Ask for references from other like-kind businesses.
Keep in mind, that you may go to an established firm with a good reputation, but with whom are you going to have a relationship? Is your account large enough to warrant a relationship with a partner? You need to feel confident with the person assigned to your account. Perhaps a smaller firm with four or five accountants who are all seasoned veterans might work better.
You will also want someone with whom you can relate. The ability to communicate is a crucial factor. Your accountant may be technically proficient but can you understand what he or she is telling you? Does he or she listen when you ask questions? Dont be afraid to ask for someone else if you are having difficulty communicating.
Another important criterion is accessibility. Is your accountant too busy to talk to you? Can you get your questions answered within a reasonable period of time? Do you feel important to him or her? Situations may arise where you need information immediately to make an important business or tax decision, will your accountant respond quickly?
Last, but not least, are the accountants billing practices. Billing practices vary from firm to firm. Some firms are very aggressive and put tremendous pressure on staff and partners to bill every minute they can. Some firms require a review process before any work goes out the door. This means that every person who performs any work on your account, including the person who puts the stamp on your envelope, bills you for it.
Find out in advance what happens if you call the firm to ask a simple question that takes less than five minutes to answer. Are you billed for five minutes or are you billed in increments of fifteen minutes even though you only talked for five? Some firms justify this increment billing by explaining that you are paying for the accountants expertise that may have taken years to acquire, therefore, they say, its worth it.
Some accounting practitioners charge a flat rate for services rendered or a combination of flat services and hourly charges. For instance, an accountant might charge $200 a month to prepare a monthly financial statement but charge $100 an hour for special projects. Within the monthly fee, the client can call to ask questions that last fifteen minutes or less for no additional charge. This way the client is not reticent about calling. Getting your question answered may prevent little problems from later becoming bigger more expensive problems.
Very often projects take longer to complete than anticipated. Complications arise and the practitioner should be paid for his or her work. Always insist that, if there are going to be additional charges over and above what has been agreed upon, that the accountant gets your approval first. Be sure to clarify these procedures before engaging an accountant in an engagement letter. This is a document that spells out the responsibilities of both parties and how the relationship is going to work.
Remember, there is absolutely no reason to be intimidated by your accountant. After all, you are paying for the services, and I promise you, the accountant wants your business.
Successful Marketing Strategy in Easy
Successful Entrepreneurs Are...
They see beyond obstacles. They focus on possibilities rather than
dwelling on limitations.
We hear many stories of men and women who have created great
enterprises from ideas others had rejected or said will never work. We are
inspired the most by stories of those who succeeded against all odds. As
an entrepreneur, you have the need to create, to start something that never
was or to improve upon an exciting product or concept. To bring forth
something new does not come without challenges.
Choose not to dwell on what you dont have (lack of money, time, support
or other resources). Make a choice to focus on what needs to be done to
manifest your idea and then make it happen! No more excuses! Stop
blaming others, your circumstances or yourself for why things dont turn
out as you thought they would. When we choose to focus on abundance
rather than lack, we harness the power to create and attract what we need
to achieve success. Those with sight see what is, but those with vision see
what can be. What are the possibilities in your life, what are the
possibilities for your business?
They plan well, and execute effectively.
Sun Tzu, in his book, The Art of War he wrote, the art of war is a
matter of life and death, a road to either safety or to ruin. The art of war is
governed by five critical factors. These are the way, the weather, the
terrain, the leadership and the discipline." Without a solid business
strategy, you become, by default, reactive rather than proactive. Reactive
businesses cannot grow into sustainable and competitive enterprises
because there is no roadmap to do so. Sun Tzu's five critical factors apply to contemporary business strategy as much as they do to historical military operations. To drive your business
using the art of strategy, it is essential to establish or clarify the overall
vision and goals of the organization (the way); understand the operating
environment facing the business (the terrain); develop objectives and
specific strategies for the organization to address (the weather); ensure
strong management to guide and motivate staff and to implement the
strategies in a timely manner (the leadership); and develop a robust
organizational structure, effective supply chain management and ensure
that performance is monitored against the stated objectives (the
Entrepreneurs often have great ideas, but in a zest to make it a reality, fail
to plan properly. This failure to plan can sink even the best of ideas.
Address the 5 critical factors as soon as possible by creating your strategic
plan if you havent already done so. If you have already created your
strategic plan, it doesnt hurt to give it the once over to ensure all the
critical factors have been addressed.
3. Problem - Solvers
They see a problem as an opportunity for growth and strategically seek
Are you solutions-oriented? How do you react when faced with a business
problem? Problems are just opportunities for growth and development in
disguise. Problems test you; they challenge you to change the way that
you think. There are thousands, if not millions of great inventions born
from perceived problems or accidents.
George de Mestral, a Swiss engineer, returned from a walk one day in
1948 and found some cockleburs clinging to his cloth jacket. When de
Mestral loosened them, he examined one under his microscope. The
cocklebur is a maze of thin strands with burrs (or hooks) on the ends that
cling to fabrics or animal fur. By the accident of the cockleburs sticking to
his jacket, George de Mestral recognized the potential for a practical new
fastener. It took eight years to experiment, develop, and perfect the
invention, which consists of two strips of nylon fabric. VELCRO, the
name de Mestral gave his product, is the brand most people in the United
States know. It is strong, easily separated, lightweight, durable, and
washable, comes in a variety of colors, and wont jam.2
Learn from George. Begin to look forward to your next problem; if you
look carefully enough, it may be a great blessing in disguise. What
creative and/or strategic solutions can you come up with and implement?
4. Risk -Takers
They are not afraid to challenge the status quo nor, are they afraid to take
the road less traveled.
The great people of this world are not the ones who did what had always
been done, they are the ones who stood up and said, how I can do this
differently? Great people are bold, they dare to dream, and they are
courageous in their endeavors. Little people are timid; they are scared to
dream and to avoid disappointment they refrain from great endeavors. It is
better to try and risk not reaching the desired end, than never to try and
never know what could have been. The level of success you may desire to
achieve may not have been paved by any before you. You may not be only
taking the road less traveled, but a road never traveled.
In order to succeed, sometimes you have to break the cycle of what
everyone says is fact and believe in what you know to be true. Christopher
Columbus knew the truth that the world was round even when the facts of
his age said it was flat. What would have happened if Columbus accepted
the norm and didnt challenge the status quo? This is not to say do not
heed good advice, as a matter of fact it is wise to seek good counsel. But
there are times when we have to make choices, small ones and big ones
alike that are contrary to popular opinion. These are the times when you
must separate the facts from the truth. The fact may be that you have a
great business idea, but no money to get it off the ground; however, the
truth is that you live surrounded by an abundance of all you need to get
your business off the ground but you have to learn how to tap into it. This
is where you must be creative, do something that you have never done
before; boldly seek partnerships, mentors and coaches to help you. Are
you afraid to take bold risks? Will you be content with playing it safe and
spending the rest of your life wondering what could have been?
They realize serving precedes leading.
A servant leader does not just focus on the bottom line but focuses on how
she can be of service to others. A servant leadership model is an inverted
pyramid in which the president of an organization is at the lowest point of
the triangle and the customer is at the broadest edge as opposed to your
traditional leader on top of the organization model.
Robert Greenleaf is credited with the term servant leader. In his book,
Servant Leadership, Greenleaf noticed that the most successful
managers led in a very different way - they led through service rather than
through positional authority.
Resolve today that your leadership, as an entrepreneur, is not purely self-
satisifying and profit motivating. Leadership is not about control and
manipulation, as it is only in service that one becomes great. Resolve to
be of service to your employees, shareholders, clients, suppliers and all
those you come in contact with.
If you are interested in learning more about servant leadership many
universities even community programs offer courses on the subject.
It is a worthwhile investment.
They don't quit. Instead, they fail forward to success.
Your first business venture may not work out as planned. Maybe neither
will your second venture or third. It is important to know that because
things dont always turn out as planned, it does not mean you are a failure.
Your business may have failed, but you have not! Smart entrepreneurs
learn from what didnt work instead of throwing in the towel all together.
Robert Kiyosaki actually said in one of his books that, unlike employees
entrepreneurs get paid to fail. What a strange statement, but it is true!
Entrepreneurs learn something valuable every time things go awry. As
humans we are programmed to learn by our mistakes more than our
successes. Did you know how to ride a bike the first time you got on one?
Could you use chopsticks as effortlessly as you can now? No! You learned
from your mistakes and eventually, you got it right.
By giving up, you throw away the opportunity to ever succeed. Every
time you stumble or fall in your entrepreneurial undertakings, rejoice, as
you are one step closer to success! You may have to change what you are
doing slightly or dramatically but whatever you do, don't quit!
Entrepreneurs: You've Got Help!
In the world that we live in, several multinational companies tower over one another. It is not something to bring wonder to all as these occurrences form part of the goal to which everyone is geared towardsit is none other than global competitiveness.
You must not get the shock of your life when you see multinational companies springing form one continent to another, from one shore to another shore, and from one border towards another. In your most unexpected places, multinational companies may pop out and can also expand at any minute.
With the innumerable businesses in existence today, you might think that your effort to put up one will just be futile as it is like planting a seedling in an array of towering trees. It may be but it may not also be. Got the logic? Then, read on!
Despite all the lording gigantic businesses there are in these days, the rise of entrepreneurship cannot be stopped. The rate of entrepreneurship is in fact growing day-by-day concerning the hundreds of people who want to start up something with their capitals in hand. For someone who wishes to put up a business, risk must be taken. Competition is inevitable in this kind of industry. That is why you must be firm with whatever decision you will make and capable of risk-taking.
If people discourage you to dwell into any type of business, better not listen to them. After all, entrepreneurship is indeed very much alive. Government systems in fact encourage entrepreneurs that will help boost up the economy and save the nation from further crises. While the government is welcoming with open arms these foreign investors, it is not as well turning its backs from local investors. In reality, the government is encouraging investments from their local people. After all, the government deems that investments are the sole solutions to provide the nation some stability and certainty in terms of the economy.
Do not be taken aback by the giant investors existing in the market. They are already stable so they would not bother to pull you down. Just concentrate with your own stuff and think of better ways to further improve your craft. Who knows, someday you might be one of those giants lining up the business arena.
But how will you start? How can you be turned into an entrepreneur? Look into your own self. What can you offer? What capabilities can you boast of? What are you capable of doing? Just have a vision of what you like and certainly you can make it come true. Before pursuing into any type of business, equip yourself first with the utmost trainings.
Entrepreneurial training programs will make your qualifications sharper, fluent, and competent enough to face the battle among the existing competitors. Where can you gain access of entrepreneurial training programs? Several companies offer these training programs. Schools are also hooked into this scheme. Always consult the expert in the field of entrepreneurial training programs.
Do away with the negative vibes. Do away with negative thoughts about yourself. You know you can do it. You know you can face it. Do away with confusions. Do away with self-pity. Just sport a positive perspective about yourself and you will soon see what will become of you. Maybe you will not be too successful on the first try. But then the more you try, the closer you will be with success.
One ultimate source of entrepreneur training programs is the internet. Yes, online entrepreneurial training programs are widely available. These trainings harness and hone your entrepreneurial skills even you without knowing it. Online courses are at times free. But mostly, they need to be subscribed to. If you think you are now ready to face the battle, try searching for online courses on entrepreneurship training programs.
There are literally lots of them. While undergoing the training program, be sure that you pay keen attention to whatever lessons are given out. These lessons will determine the knowledge that you may manifest as you already deal with the actual reality.
A training program on entrepreneurship will let you reap fruitful results. Just believe in your own capacity.