How to Build A Successful Business?
Starting a business and becoming successful is often part of the American Dream. But there is a difference between starting a business and building a successful business. Many businesses fail within the first few years of existence due to the lack of planning for the long-term. There is not enough vision and there is not enough done to strengthen the business properly from the ground up.
If you want to start a business there is an easy way to get a better understanding of why some businesses fail and others don’t. When starting a business think about it similar to building a house. If done right it is protecting you against any kind of storm or danger of the outside world and will last for a long time. It offers shelter and protection. For you and your business that could be translated to that you want to have a business that is able to weather economical ups and downs (=storm) and that will provide income to pay the bills (shelter and protection).
When building a house there are several different steps you need to follow to have the house build. You know you want a house, but you got to pick a location and get an architect to plan everything out. In the business world that would be: you know you want to start a business, but you have to come up with a business idea and work out a business plan. The next thing for the house would be to build the foundation (and eventually the basement) for the house. In the business world – you got to build the initial infrastructure (example: connecting with vendors, find a manufacturer for your product, create a sales team, rent office space, get a delivery truck, etc.). Once that is in place you able to actually do business and earn some money. But you are not completely done yet. You need to build a frame, put in windows and you also need a roof on house. For your business this means that you pay off debt, improve business processes and get professional help when needed (example: find a tax accountant, select a payroll service, etc.).
Once the house is build you probably want to fill it with furniture and make it livable for the future. Nobody wants to sleep on the floor, right. Again translating this to the business world it could mean that you invest money you earned back into your business. You buy machinery instead of leasing it. Eventually you buy a building, hire more staff, develop more products, move into new markets, build up a high cash reserve, and buy other businesses and so forth. This is often the step where winners and losers separate. Re-investing money into the business is a key factor for success. If you go and spend all the money on your own salary to buy things you have nothing to go back to when the economy slips into a recession or if disaster strikes.
The successful business owner has build up a cash reserve or can borrow money from bank – securing loans with the assets of the business. Going back to building a house this pretty much matches the same efforts. You pay off your mortgage and have equity available to eventually borrow against when emergency arises. Emergencies do not include paying off credit cards to use them again or to buy a car. Financially responsible you should be looking at the long term and not finance short-term goods with long-term debt.
Most people think Santa Claus only works one night a year. Nothing could be further from the truth. Sure, product distribution takes place on one magical night, but Santa's operation runs year round and is one of the largest manufacturing and distribution operations in the world.
You've probably never considered the fact that Santa is the CEO of a large organization that not only distributes a vast assortment of products throughout the world, but does so in a single night with just a sleigh and eight tiny reindeer. Sam Walton would have killed to have Santa's logistics manual.
Do I believe in Santa? You bet your red longjohns I do. I especially believe in Santa's entrepreneurial spirit. Just consider all he does from an entrepreneurial point of view and I think you will start to believe, too.
Santa Is His Own Company Spokesperson
Santa is a brilliant marketer and knows that his image is the best marketing tool he has. No other face is as recognizable and no other entrepreneur has inspired so many songs. You'll never hear "An Ode To Jack Welch" on the radio ten times a day.
Santa's Customers Love Him
Just say his name around a group of kids and watch their little faces light up like Rudolph's nose. You will never see Bill Gates get that kind of reaction. Heck, he can't even make his own kids smile.
Santa Sets The Bar For All Entrepreneurs
When you list the traits of the perfect entrepreneur, Santa gets the highest marks. He has passion for his work. He loves his customers and will go to great lengths to make sure they are happy. He has the ability to spot consumer trends and bring products to market quickly. He can lead a large organization with a wink of his eye. He inspires those around him. He is tireless. He is dedicated. He is loyal. He is persistent. And above all, he is jolly. Name another jolly entrepreneur (other than Dave Thomas of Wendy's fame). I bet you can't.
Santa Is A Great Leader
Can you imagine trying to manage a few hundred giddy elves who are shut in year round and spend their off hours drinking spiked hot chocolate and doing who knows what with fairy dust? It would be enough to drive even the best of entrepreneurs to hide out at the North Pole. Somehow Santa manages the task without pulling his whiskers out. I expect he has a management system that promotes from within. The hard working elves get into management. The slackers are stuck cleaning up after the reindeer.
Santa Perfected "Just In Time" Manufacturing
Santa heads up one of the largest, most diverse manufacturing operations in the world. His product lines range from rag dolls to toy trains to rocking horses to baseball gloves for the little kids, to iPods and cellphones and diamond rings for us big kids. Santa's factory runs year round, twenty four hours a day, seven days a week and never, ever suffers from cost overrun or production shut downs. Santa perfected the "just in time" method of production that is used by many of the world's largest manufacturers today.
Santa Pioneered Global Product Distribution
Santa is the king of single channel distribution. How else could he deliver millions of presents to good little girls and boys all around the world on a single night? Santa's distribution process is a closely-guarded secret (elves and reindeer are required to sign iron-clad nondisclosure agreements), but I expect it involves a highly detailed logistics plan and the best CRM software on the planet. You never hear about Santa calling up a kid and telling them a present is backordered until July.
Santa's Delivery & Tracking Systems Are Second To None
If you think FedEx is number one at tracking packages think again. Santa's track record is spotless. He has never, ever missed a single delivery or left a box sitting on the porch in the rain. Every package is delivered in perfect shape, right under the tree.
Santa Wrote The Book On Customer Satisfaction
Santa proudly boasts a 100% perfect customer satisfaction rating. You never hear about class action lawsuits and Better Business Bureau complaints against St. NIck. Santa makes sure that his customers are happy and if they aren't, he'll come back next year to make things right. If JD Power could find him, I'm sure they would give Santa their Christmas Customer Satisfaction Award.
Santa Claus Is Watching You
Not everyone believes that Santa is the perfect entrepreneur. There are those kids who complain that Santa never brings what they ask for, but we grown ups know that Santa brings the gift that is deserved, not necessarily the gift that is asked for.
Here's a little Christmas tip from your Uncle Tim, boys and girls, ladies and gents: If you get a lump of coal in your stocking this year it's because you were bad and that's what you deserved.
It was not because Santa dropped the ball.
Merry Christmas everybody!
How Well Do You Know Your Prospects? Take this 10-Point Quiz to Find Out
Many entrepreneurs get that itch to start a new business, either because they are fed up being "wage slaves" or they like the freedom that working for yourself can bring. Some even think that they will be richer or have more spare time. Many are not sure what kind of business they want.
First of all - never start a new business because you want more money or more time. Starting a new business takes both lots of time and most, if not all, of your money.
Secondly don't fall into the trap of starting a business just for the sake of it. Make sure that someone wants what you are aiming to sell! Your fruit cakes, tattoos or begonias may be the best in the area but if no one wants them - then you are going to be going bust very soon.
So how do you find out what kind of things you are going to sell?
1) Look at the type of area that you want to set up your business. A majority of aged clients is not going to be keen to have tattoos but might love your cakes!
2) Look at the other businesses selling in your area. Whilst it is sometimes good to group some businesses together such as car sales - make sure there is enough people left who may buy from you. Similarly if there is a successful company that is not coping - maybe you can inherit some of their clients?
3) Look for gaps in the market. Are their complimentary businesses close by who you can join in with to share customers? Is the market just crying out for a particular product of service.
4) Most importantly go and ask people. Give talks at clubs about your subject and see what kind of reception you get. Hold a competition for the best ideas etc.
Good luck in obtaining a firm foundation for your new business.
The 6 Essential Traits Of Successful Entrepreneurs
I believe the spiritual aspect of life, especially to entrepreneurs, is very important. While business may be the focal point for an entrepreneur's life, it's your outlook on life that shapes what kind of person you are.
Having a strong sense of self can benefit your business in many ways. The down periods and business 'tragedies' are not so bad for the entrepreneur that is spiritually centred. Don't take life too seriously is a phrase that every entrepreneur should take to heart and remember during the ups and downs of business.
I just finished reading a blog post from an entrepreneur friend of mine about meditation. My friend is meditating, and he's doing it a lot, which I find quite admirable. If he isn't careful he might give up business all together and follow the path of the monk searching for enlightenment, which may not be such a bad thing and perhaps even more rewarding than business ever could be.
I've attempted meditation for many reasons but more often as a method to deal with tough times in my life. I realise the need for meditation and spirituality during all times of life but as I'm sure many of you can identify with me when I say I don't look for help when times are great, I'm too busy revelling in the excitement.
As an entrepreneur I consider myself quite a creative person. I'm not gifted in art or music but certainly as a writer and business creator/manager I feel that I am definitely more bohemian than most. I think most entrepreneurs feel the same because we are not following the same path a lot of other people take when they work a normal job. Often the thought of a 'job' is not appealing and the prospect of working 9-5 for a salary is daunting. We take a risk by being different and expose ourselves to the often adverse opinions of those that believe we are making a mistake by not seeking a standard career. It takes a person of strong character and personal convictions to stand up to what can be a barrage of negative feedback from your peers and family.
I'm also more sensitive to my environment and the people around me. I live a controlled life and make sure that I eat well, sleep plenty and by choice I don't drink any alcohol. I have nothing against drinking (in moderation), it's just a choice I've made. I don't party hard on weekends, again by choice because I prefer to get a good nights sleep so I feel good during the day. Because of this I don't get sick too often (touch wood) and I feel at the top of my game everyday. I'm not saying do what I do, it's possible to party and drink and have a good time and be a very successful entrepreneur, just remember moderation and balance and your health should always be your primary concern.
A spiritually fulfilling life can be very rewarding. It provides a strong personal framework that offers stability during tough times and allows you to keep perspective when business is booming. It's not easy to be disciplined but as usual, for those that put the effort in the rewards are there.
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